The article analyses the views of the British officials responsible for the appeasement of the Scottish Highlands in time of Jacobite rebellions and conspiracy (1689–1759) on the Highlanders. Especially material concerns with the representation, interpretation and the use of the ethnographic information about them in the appeasement of the Highlands. The rhetoric strategies of that «inventive» and «imaginative» discourse of the British officials’ narratives and its strategic political and military aims, role and issues are also the subjects of this analysis.