The article discusses the study features of “Turkish model” and «Turkish Soft Power» concepts usage in academic and scientific circles of Turkey. Based on the Turkish leaders Ahmet Davutoglu and Recep Tayyip Erdogan’s speeches the author analyzes the key components invested in these concepts. The time frame of the study was 2001–2014, and the basis of the presented statistics was the work of 2015, presented by Turkish researchers Yohanan Benhaim and Kerem Oktem “The rise and fall of Turkey’s soft power discourse.
